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Do not fear make mistakes. We like mistakes, because they teach us something every time we make them. If you are not making any mistakes, it is time to look at the way in you are working. Are you sticking to the stuff that you know best, and avoiding breaking new ground because you’re worried about making mistakes?
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Jerry Robertson has almost 30 years of retail experience. Jerry has worked with over 40 small business owners and was a Store Manager for many years for one of the largest Retail Companies in the world.
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Advertising is salesmanship multiplied. The purpose of a copywriter’s job is to sell. Advertising job is to increase consumer’s awareness in the long term. It is not used just to spike sales.
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We are dedicated to helping small business owners grow
their business and make MORE money!
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A recent study done by the Families and Work Institute shows that young workers just starting in the workforce are choosing to turn down promotional opportunities to achieve greater work/life balance.
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The primary rule is never repeating your ad more than once every 48 hours, otherwise, you may get flagged and your ad and possible future ads deleted. The system is monitored by users and some are quick to flag for not following the rules. One of the primary advantages of posting on Craigslist, you have an excellent opportunity to rank high on Google if you select the right keywords.
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Retail is a competitive business. Even if your product is completely unique, you still have competition. There is always another store down the street - or in the next cyber-mall - that is aiming for your customers' wallet. Customers have a limited amount of disposable income, but their choices of where to spend it are infinite.
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Being a profitable small business owner can be difficult. Best Small Business owners realize that their way is not the only way to conduct business. They do not let their ego get in the way of success
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Offers that have a time limit will out pull those that do not. It is easier to increase the average sale amount than the response in a direct mail. The P.S. is the most read part of a mailing. I would mention or restate your best value to get them to visit the small business. Use bold text sparingly or it will lose its effectiveness.
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There are many reasons to have a web site, but here are the main two. They are to keep in contact with your customers and to make extra sales. Internet Sales are growing rapidly and will continue to do so in the future. You are going to lose some sales to the internet, so why not take advantage and increase your sales and profits at a low cost to you.
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New employees should be hired for behaviors and attitudes and not for skills. It is much easier to teach the skills needed to do the job. Many times people in different industries will have fresh ideas and approaches to improve your small business operations. Behaviors and attitudes are difficult to change for most employees.
employee-management.html
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See our complete interviews for experts in a variety of small business topics.
expert-interviews.html
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Flyers are an inexpensive way to get your message out. The key to a successful flyer is to have good items and focused on a few instead of many. If you have too many items, the customer will not be focused on any specific item.
flyers.html
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Free e-books to help your small business become successful.
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Free small business newsletter that is published twice a month.
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90% of SUCCESSFUL PEOPLE report that they DO SET GOALS
Whereas
90% of the PEOPLE who reported FAILING in business, or failing to achieve a personal dream or feeling as if they are FLOUNDERING in their life, reported that they DID NOT SET GOALS.
goal-setting.html
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There are many things to do in a going out of business sale. This includes setting up advertising, determining pricing, how to sell fixtures, when and what to tell employees, merchandising the stores as it sells down and more. The emotional attachment to the store can be a difficult thing to deal with in this process. However, you need to make rational decisions that will produce the most return out of the store.
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The key is to maximize your returns while liquidating your inventory ASAP. Too many owners pricing is wrong from the beginning, which costs plenty in profits and hinders the rest of the going out of business sale.
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Some things to consider while marketing to Hispanics are the following. They are more family oriented and spontaneous. They have a low reliance on institutions and tend to prefer prestige brands. Hispanics are generally relaxed about time and accept delay gratification. Hispanics typically spend 25% more time online than the general population.
hispanic-marketing.html
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It's hard enough to get new customers. Especially in today's slow economy, you want to keep the customers that you already have. An old industry saying states that it's easier to resell to current customers than it is to sell new ones. It's true in pretty much any industry. A loyalty program creates an added incentive for a customer to come back and shop with you again.
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Being a profitable small business owner can be difficult. Best Small Business owners realize that their way is not the only way to conduct business. They do not let their ego get in the way of success
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Direct mail envelopes should be "lumpy" by having a free gift in the envelope to create curiosity. When a person receives a lumpy envelope, curiosity takes over and they open the envelope to see what is inside. As I stated, the most important part of a direct mail piece is getting your envelope opened, and by making your envelope lumpy, it almost guarantees that your envelope will be opened.
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A manager or business owner should only spend his or her time on activities that generate the highest overall value (however you measure value - typically profits); everything else should be delegated or outsourced. Even if the manager or owner is *better* at something than someone else, the manager or owner should still delegate that activity if there is something else they can do that would be more valuable to the business as a whole.
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Lack of the relentless pursuit of doing simple things very well-customer relations, inventory control, cleanliness of store, presentation of merchandise, employee and owner appearance, all merchandise with a sale price and advertising consistency.
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Branding isn’t about cute names or logos or websites or fancy stationery. Branding is all about creating a feeling in the hearts and minds of people who do business with you so they return to you again and again. For me, that means delivering top-quality products and services, offering outstanding customer service, and always under promising and over delivering.
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A good press release conveys important information in a clear, concise and interesting way.
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Too many retailers are taking plenty of technical classes at trade shows while skipping on the business management classes. You can have employees do lots of things in your business, but only the owner can handle certain tasks.
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The biggest problem with stores is liquidating old inventory. It does not matter what it costs when you have products over a year old. You need to keep reducing the price until they are gone. You should never have more than two prices on any product (regular price and sale price).
inventory-control.html
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Read our interview from Retail / Small Business Expert Tom Shay and our articles:
Delegation Strategies in Management and
Tips For Dealing With Difficult Customers: 3 Amazing Ways To Satisfy Difficult Customers
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In this issue, we will have our 2 part thoughts of using signs in small businesses. Also, we have a short interview with small business expert John Sternal. Our articles are:
Most Small Businesses Fear Search Engine Marketing
Get Your Business to Where You Want It
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issue11.html
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issue12.html
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Read our two articles dealing with what makes marketing work and magnetic business cards.
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Read our two articles dealing with testimonials and customer is always right. See our interview with publicity expert Joan Stewart.
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Read our two articles dealing with customer service vs customer satisfaction and promotion strategies.
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Read our two articles dealing with generating profit from your current customers and using the economy as an excuse for poor sales. See our interview from business expert Patricia Weber.
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Our business articles deal with yellow pages advertising and the power of gift cards.
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Read our interview with Peter Geisheker and our articles:
Why Coaching Is More Effective Than Training and
MOST Powerful Marketing and Advertising
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Learn how to profit fro m your mistakes and how to be a powerful leader.
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Read our articles on rewards & recognitions and also how to increase productivity and better time management.
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See the latest marketing article from Jessica Swanson.
jessica-swanson's-marketing-article.php
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Get a tri-color or full color full video led sign
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Loyalty Case Studies is a collection of successful companies and how they insure customer loyalty by using unusual, yet effective loyalty strategies.
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Make Millions Through Direct Marketing
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Advertising is salesmanship multiplied. The purpose of a copywriter’s job is to sell. Advertising job is to increase consumer’s awareness in the long term. It is not used just to spike sales.
marketing.html
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Many customers follow the same path every time they visit the store. By moving items, customers may see items that have been in other locations. The front area needs to be changed first.
merchandising.html
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No one knows your business better than you do and no one is as concerned with its success as you. To keep your small business alive and growing, you have to avoid the temptation to stay in its four walls and get out in the world create a network of affiliations and bonds.
networking.html
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Make a special coupon or free offer to track your newspaper response. For example, you could get a special cost of an item that normally retails for $5 and has a reduced cost of $1. This could be a draw to your small business as a promotional give away. Many newspaper ads have poor selling items or lack of aggressive pricing.
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Find various other products and services that can generate more revenue for your small business.
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Our services are designed to help small businesses even those with a limited budget.
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Some of the ways to use postcards are to promote new products, coupons to customers and to thank customers. It is a great way to test offers. The key to postcard advertising is a catchy headline. Only one key thing should be promoted on the postcard.
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Promotional Sale can create cash flow, move old inventory, give great customer perception about your Small Business, create space and increased your sales and profitability long-term. The key to having a high impact promotional sale is to be priced right and to create curiosity and excitement. First, it is best for customers to know the exact price of the merchandise. The easiest way is to have price charts showing the regular price and sale price.
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Promotional sales are a wonderful way to generate cash flow, new customers and liquidate old inventory. They are a quick fix to get cash in your store.
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One great way to offer publicity is offer a large prize for an event. You can cover the cost of the prizes by purchasing an insurance policy at a fraction of the cost. For example, it could be one large grand prize or all sales are free for a specific time period if a certain event happens. Very few businesses take advantage of this great way to get free publicity while having a chance to have outstanding sales.
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Radio ads must be repeated many times. Just running a few radio ads is a waste of time. The longer they run the better your chance of success. If you should do radio advertising, you should commit to a minimum of twenty. You might want to consider Thirty-second spots at the beginning to stretch your advertising dollars.
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One economist noted that there are always ways to make money -- you just do it differently in good times versus bad times. It's difficult but essential to keep a positive attitude when dealing with a slowdown in business. Doing nothing will not solve any of your problems. The only way to break through fear is to do the thing you fear.
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Various tips to help retail store owners become more profitable.
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Employees need to greet customer and is best with a non business conversation. Make it sincere or unique to start the conversation. Many customers are conditioned to say just looking if you ask them if they need help. Offering a drink can be an inexpensive way to get shoppers to become less defensive. Employees must allow the customers to walk in the small business about fifteen feet, before addressing them.
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The most cost effective advertising by far is electronic message centers according to the Small Business Administration. Large businesses have taken advantage of this fact for years. LED Signs can increase sales for many businesses 20-40% and can be purchased starting at $59 monthly.
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There are many special events that can produce much traffic for you at little or no cost. Customers like unique shopping experiences. During the promotional sales that I run, many repeat customers come in for the shopping and the special events also. By having special events, you can make your small business stand out from the rest of the small business owners. Many small business owners would be better off spending more time and money on special events and less on advertising.
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During times of stress, try to limit the amount of important change in your life. If you do not have to look for a new car now, do not take on that task. Do not schedule a move to a new apartment or house or to a new school if it is not necessary.
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Time management techniques allow you optimize your efforts and focus your time and energy more efficiently on tasks that affect your bottom line. Time management techniques also allow you to decrease the energy and effort you waste on necessary yet unimportant tasks. Together, these techniques help you raise productivity, reduce stress, achieve goals, and save time.
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