Radio  

Radio advertising success depends primarily on frequency. You should try to get one point per radio ad. Here are some tips for successful radio ads:

1. Use the name of the small business at least 3 times. You should list the location at least twice during your ad. Repeat the primary phrase to make your radio ad more effective.

2. Radio ads must be repeated many times. Just running a few radio ads is a waste of time. The longer they run the better your chance of success. If you should do radio advertising, you should commit to a minimum of twenty. You might want to consider Thirty-second spots at the beginning to stretch your advertising dollars.

3. Radio remotes can be a draw to your small business with the right special event / ad and the right radio personality. In a consulting project in a department small business, they used a radio remote with the sale where the customer picked the discount slip at the register. The results were fantastic.

4. Giving away prizes on a radio station is an excellent way to get positive publicity for your small business. It will help your traffic more if you have the entries for your prizes at the small business. There is no obligation for people to buy anything, but the odds increase every time a customer visits your small business.

5. Do not be funny at the expense of sincerity.

6. Only mention one price per radio spot or the listener may get confused.

7. If using a popular radio personality, do not use music in the radio spot.

8. It is better if you use words that paint pictures.

9. Cram as many words into the ad as possible.