Getting free publicity for your business can be easier than you think. The media is always looking for newsworthy stories to run. Making your business a creative shopping experience can be the road to getting free publicity. This exposure is priceless and costs you nothing.

What should you do to get free publicity?  One of the best ways is to hold special events and let the media know. Also, if you need any judges for a special event try to get various members of the media to be your judges. This will increase the odds of you getting free publicity. Once you get known for having plenty of special events, you will find it easier to get media coverage. Also, you can write how to articles for newspapers, magazines, trade magazines, or give interviews on radio or TV.

For large publications, contact the managing editor or associate editor in charge of a specific department. Often, freelance writers are responsible for their own ideas.You can also make a press release and send it to the local media or the internet about your special event. Press Releases need to be a news event and not advertising. Here are some things that a press release could be used for:

1. Testimonial received from a customer  

2. Unique about your company 

3. Company involved in any charitable event that is  

upcoming 

4. Holding a contest 

5. Customer's success story 

6. Tie-in with a current news event 

7. Celebrating a company anniversary

One great way to offer publicity is offer a large prize for an event. You can cover the cost of the prizes by purchasing an insurance policy at a fraction of the cost. For example, it could be one large grand prize or all sales are free for a specific time period if a certain event happens. Very few businesses take advantage of this great way to get free publicity while having a chance to have outstanding sales. You can see a large list of promotions at:

http://www.scapromotions.com

Another way to get publicity is to give away something free that others will see. I am not talking about a cup, pen or pencil. It could be a shirt or cap with an interesting saying or logo. It will be much more effective given to occasional or new shoppers to your small business. In fact, it is a great way to create a positive experience for the first time shopper in your Small Business.

 You will find out more about publicity in our Experts Interview Chapter. You can find out all you need about press releases here:

http://www.prleap.com 

http://www.free-press-release.com