Postcards  

Postcards are cheaper than direct mail and can be another way to promote a special event or an aggressive advertising event. They have a high return on investment since most of these get read and the message is to the point.

Some of the ways to use postcards are to promote new products, coupons to customers and to thank customers. It is a great way to test offers. The key to postcard advertising is a catchy headline. Only one key thing should be promoted on the postcard. If your mailing list is 1,000 or more, the savings can be considerable using a postcard instead of a first class direct mail.

                    Postcard Services 

If you are looking for a complete postcard package, Vista Print could have everything you need. You can create a postcard online with their photos or upload yours. You can try small tests of postcards. With Vista Print, you can get a general mailing list or targeted to your particular niche. The names are yours to use for up to a year. Learn more here:

http://www.vistaprint.com

If you are looking to do a large mail out, 5,000 pieces or more,   Postcard Mania provides outstanding service at a reasonable price. Another consultant I know has used this company several times with success.

Postcard Mania is a full-service direct mail postcard marketing company providing businesses with full-service postcard direct mail marketing which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. You can find out more at:

http://www.postcardmania.com